Pierre POULARD

Account: PEUGEOT France a,d PEUGEOT Worldwide

- Writing creative brief
- Following-up creative and technical teams
- Managing the production of multi chanel media plan - Runing the project’s acceptance tests
- Realising Weekly and Adhoc benchmark

Analysis and recommendation phase:
- Collected the company’s needs and constraints
- Analysed the Nice’s real estate market through benchmarking - Surveyed customers’ expectations and needs
- Defined an online and offline communication plan
- Identified clear KPI

Implementation phase:
- Designed the user experience
- Created and managed the content
- Identified keywords in accordance with the objectives and the targets

Digital project management:
- Defined the projects’ scopes
- Specified the project’s functional requirements
- Managed the production team, from the UX designers to the developers
- Ran the acceptance test phases
- Monitored the ongoing digital campaign’s KPI

Accounts: Nexity Conseil & Transaction, Air Liquide, Toutlevin.com, Boutique Futuroscope, Mediametrie, Inwi, ...etc

BRICOMAN mobile’s website
- Collected the company’s needs and constraints
- Identified the mobile behaviour of Bricoman’s core target - Designed the user experience
- Managed the graphic design team
- Specified the project’s functional requirements

BRICOMAN desktop’s website:
- Specified the acceptance test’s guidelines to ensure the tests’ thoroughness.
- Supervised the acceptance test phase

Communication management and candidates' reception management during the admission interview period:
- Member of the team in charge of creating the promotional ad
- Recpetion and dispatch of the candidates.